AI Operator & Growth Leader · Founder, Mynd Labs

I build AI-native commercial systems, and I know where revenue leaks.

15 years scaling FMCG, market research, real-estate-tech and industrial export across four continents. The last 10 months, solo: a four-brand AI ecosystem. The bottleneck was never the build, it was knowing what to build.

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15 yrs
Commercial operating
5 → 20
US markets scaled
900 → 25K
Rooms grown
1 → 30
Remote team built
296K
Lines shipped, solo
4
Brands in 10 months

What I'm building now

Mynd Labs

A four-brand AI-native ecosystem I designed, built and run alone, the proof of what one operator can ship with AI-native tooling.

Explore the full ecosystem at myndlabs.io →

What I can do

Not claims, capabilities, each tied to a result.

AI commercial systems

Multi-agent architecture, RAG knowledge bases, lead-pipeline automation.

A 296K-line, 479-endpoint AI operating system, designed and built solo in 10 months.

Growth & GTM at scale

Market entry, demand generation, low-CAC acquisition, RevOps.

Scaled PadSplit from 5 to 20 US metros and 900 to 25,000+ rentable rooms.

Commercial leadership

Brand strategy, key accounts, consultative selling, crisis turnarounds.

Stabilized Efes Pilsen at 50% share; ran PepsiCo, BAT and PMI as key accounts.

Remote teams & operating

Hiring, org design and performance across continents.

Built and led a 1→30 remote team across the US, Türkiye and the Philippines.

Operated for & alongside

Track record

Aug 2024 - Present
Founder & Architect
Mynd Labs · Türkiye / Remote
Solo-built a four-brand AI-native ecosystem in 10 months (AI platform, compliance CRM, migration advisory, B2B trade) without engineering hires.
May 2023 - Present
International Sales & Marketing
Wünsche Group (Hamburg)
Türkiye market entry and France scoping for a German battery manufacturer: channel identification, OEM outreach, first commercial pilots.
Sep 2019 - Aug 2024
Marketing Operations Director
PadSplit · US co-living marketplace
Owned lead gen and demand scaling: 5→20 metros, 900→25,000+ rooms, ~11-month tenure, and a 1→30 remote marketing team.
2017 - 2018
Marketing & Sales Strategy Manager
Anadolu Efes · Türkiye's largest brewer
Led the insights-driven revitalization that halted a share decline and stabilized Efes Pilsen at 50% during a sustained competitive crisis.
2016 - 2017
Sales & Insight Partner, Shopper Head
Ipsos
Managed PepsiCo and BAT as key accounts; tripled their research budgets through multi-source data integration.
2013 - 2016
Research Manager (Sales & BD)
Nielsen
Led Philip Morris International, the highest-budget client at Nielsen Türkiye, consultatively selling insight and data solutions.
2009 - 2013
Senior Research roles
Kantar (TNS) · Akademetre
Research design, project quality, and strategic insight delivery across quantitative and qualitative methods.

How I can help

The approach

“AI does the research and the structure. The operator brings the judgment, the taste, and 15 years of knowing where revenue actually leaks.”

I call it Assisted Mastery, giving one operator the leverage of a team, without losing the judgment that makes the work worth shipping.

Writing

November 15, 2025Technology

What ChatGPT Didn't Say

A manifesto on the control of knowledge and truth in the age of AI through the Sam Altman crisis, Harari's types of knowledge and the concept of 'Algorithmic Reality'.

November 8, 2025Philosophy

From Post-Truth to Post-Human

A comprehensive analysis on OpenAI's 'Strawberry' crisis, Harari's concept of 'Alien Intelligence' and the risk of Turkey becoming a digital vassal state.

Read all essays →

About

I'm Barış Esmer. For 15 years I ran growth and commercial strategy, FMCG, market research, real-estate-tech, industrial export, scaling teams and markets across four continents. A year ago I couldn't write a line of code. I learned to orchestrate AI instead, and used it to build Mynd Labs, solo.

I'm not a traditional engineer. I'm an AI-native operator: the person who takes a messy commercial problem and turns it into systems, agents and pipelines that run themselves. Fifteen years of operating taught me where revenue actually leaks; AI gave me the tool to plug those leaks, one business at a time.

Education

Yıldız Technical University, International Relations & Political Science
Mimar Sinan Fine Arts University, Sociology

Languages

Turkish (native) · English (professional) · German (intermediate)

Let's build your AI advantage.

Whether you need AI-native systems, a fractional growth operator, or a talk your team will actually use, let's talk.

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